Tag Apple

Jonathan Ive: It’s very easy to be different

“There are different approaches — sometimes things can irritate you so you become aware of a problem, which is a very pragmatic approach and the least challenging. What is more difficult is when you are intrigued by an opportunity. That, I think, really exercises the skills of a designer” – Jonathan Ive

Steve Jobs: Think Different

Tweet A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs Your time is

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